How the Methodology Was Mapped
How Cogya translated Pablo Turletti's causation-based ROI framework, developed over 15 years, into structured business logic an AI system could work with.
Free Live Webinar · Cogya × ROI Monitor
From 15 Years of Marketing IP to an AI System for Capital Allocation
Discover the inside story of how Cogya transformed Pablo Turletti's proprietary ROI methodology into ROI Monitor—an AI platform designed to turn complex marketing and financial data into faster, more actionable capital-allocation intelligence.
- September 10, 2026
- 12:00 PM ET
- 60 Minutes
- Live & Online
15 Years of ROI Expertise
Marketing + Financial Data
COGYA AI INTELLIGENCE LAYER
STRUCTUREREASONCOMPARECALCULATEALLOCATE
ROI Monitor
Insight · Allocation · Business Decision
Presented by Cogya × ROI Monitor
A live webinar on turning proprietary business expertise into a production AI system.
The Story
What happens when 15 years of business expertise becomes an AI system?
ROI Monitor began with a proprietary methodology developed over 15 years to understand marketing ROI and capital allocation.
Cogya worked with that expertise, the underlying business logic, and the available data to translate the methodology into a purpose-built AI system.
This webinar takes you behind that transformation—from human expertise and structured methodology to a working AI platform.
- 01
Expertise
- 02
Methodology
- 03
Structured Business Logic
- 04
AI Intelligence
- 05
Business Decision
What You'll Learn
Behind the build—from methodology to AI system.
How the AI System Was Designed
How fragmented marketing and financial information was transformed into a structured intelligence system—with a live look at ROI Monitor.
What Changed
What happened when a previously manual methodology became a purpose-built AI platform, including the operational and business impact.
The Results
From manual analysis to operational intelligence.
- 4 days → seconds
- Attribution analysis time
- ~50%
- Higher accuracy compared with correlation-based approaches
- 30%+
- Marketing budget savings reported across pilot use
- 15 years
- Of proprietary methodology transformed into software
Live Look
See ROI Monitor in action.
During the webinar, we'll show how ROI Monitor brings marketing and financial data together to generate structured ROI intelligence and support better capital-allocation decisions.
Who You'll Hear From
Mohamed Abdalhamid
Co-founder & CPO, Cogya
Leads product architecture and AI system design at Cogya, including the development of the AI system behind ROI Monitor.
Damien Bonnefoux
Co-founder & CEO, Cogya
Leads Cogya's AI strategy engagements, helping organizations turn proprietary expertise and operational business problems into production AI systems.
Pablo Turletti
Founder & CEO, ROI Monitor
Creator of the ROI methodology behind ROI Monitor, author of Marketing & Sales ROI. What Is It Good For? and ROI Marketing / The New Performance Standard, and Forbes contributor.
Who Should Attend
This webinar is for you if…
You lead marketing, growth, analytics, or business performance and want better visibility into marketing ROI.
You're a founder or executive sitting on proprietary expertise, a methodology, framework, or playbook that has never been productized.
You're evaluating AI partners and want to understand what a real domain-specific AI system looks like.
You want to understand how business expertise, data, and AI can be combined into a practical operational system.
After the Webinar
After the Webinar
Attendees can request a private working session with Cogya to map their own operational bottleneck and explore what a purpose-built AI system could look like for their business.
September 10, 2026 · 12:00 PM ET
Save Your Seat
Register to join us live.
- September 10, 2026
- 12:00 PM ET
- 60 Minutes
- Live & Online
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Presented by Cogya × ROI Monitor
A live webinar on turning proprietary business expertise into a production AI system.